A Holistic Approach of Utilizing Online and Offline Marketing Channels

Integrated marketing communications aimes to ensure consistency of message and the complementary use of media. This concenpt includes online and offline marketing channels.

Examples of Online Marketing Channels:
• email campaigns
• search engine optimization (SEO)
• pay-per-click
• affiliate programs
• banner advertising
• social media (i.e., Facebook, Twitter, webinar, RSS feeds, blogging, podcast, Internet radio/tv)

Examples of Offline Marketing Channels:
• traditional print (newspapers, magazine)
• mail order
• public relations
• industry relations
• outdoor (billboard, metro signage)
• traditional radio/television

Integrated Marketing Communications is a data-driven approach that focuses on identifying consumer insights and developing a strategy with the right (online and offline combination) channels to create or build a stronger brand-consumer relationship.

E-mail Communications Samples